Callum McKeefery

My biggest mistake was probably being a bit too emotional, if I'm honest, and not doing enough research on the people who I sold to.

The people who run the business now are great.

We did have challenges after we sold, which were upsetting.

They were upsetting.

And I sold because I was in an emotional place where I shouldn't have sold, probably.

Um, there was a couple of things.

Yeah.

So basically we, we closed and we, you know, we were told by our

by the people who purchased us private equity from me.

Oh, we're very founder friendly.

We're going to keep, you're going to still be in this seat and this is what we're going to do.

And then, you know, everything's going to be under your control.

There's nothing going to change, you know, carry on running it, get it to 20 million.

My aim, my dream was, you know, to get this to 30, 30 million, 40 million and really get to the stage where we were

a big well-known global brand.

I love the business.

I love the people who are working on it.

So pretty quickly things changed.

For instance, the press release about the deal.

I didn't have any say on the press release.