Callum McKeefery

They did it via a paid wall

platform axiom.

And I didn't get to celebrate that win.

There were certain things where I wish that things were done differently.

No, no.

There was an earn out that quickly got changed into just a deferred payment.

And that's all done now.

We're paid out completely.

My biggest thing probably would be spend a bit more time researching who you're doing, if you're selling, who you're selling to, what the promises are going forward.

I'm not... I probably sound like I am, but...

I actually really like the team that's running reviews now.

And it was probably, you know, the company that purchased reviews was basically a roll-up of Shopify apps.

But reviews really wasn't a Shopify app.

It wasn't that play.

We had a much different playbook.

And the company, the people who were heading up that company at the time really didn't understand.

They were really just trying to buy revenue.

So I probably should have done more research on them.

I don't believe they took enough time to learn what we was actually doing.

Yeah, my son's nine now.