Callum McKeefery

It's great on that side.

That side's really rewarding.

I'm actually in the process of moving some mice from Buffalo to Harvard at the moment.

And it's the hardest thing I've ever done in my life.

You know, the red tape involved is unbelievable, but truly rewarding.

And I've learned a lot over the past couple of years in that area.

Yeah, 100%.

100%.

You've got to drive that process.

You've got to, you know, the legals involved in doing a deal of that size was something I'd never seen.

At Reviews, later on in the journey, one of our biggest drivers were partnerships.

All tech partnerships became a real big thing.

thing early on we did nothing in partnerships towards the end it was all partnerships like 40% of the revenue was through partnerships and it was a team that drove me mad because they had no systems in place there was no accountability the revenue was coming in but I couldn't

Couldn't make it repeatable or grow it any further.

It was a mess.

So, you know, when I left reviews, I thought, what am I going to do next?

What was the... You know, I used to journal the bits that were annoying me about the business and partnerships frequently came up in my pad.

That was the bit I challenged.

I went, right, I'm going to build a better partner solution.

We have a really good inbound motion.