Callum McKeefery

There's really good inbound technology.

There's really good outbound technology.

But partnership tech was...

A bit rubbish.

I actually used two partner solutions.

I like main names at reviews and both of them were garbage.

I never even got one of them running properly, even though we spent $100,000 a year on it.

So I wanted to build a complete partnership solution.

And I went into it very naive.

And I think that's maybe what you, you know, tech founders do.

They go into things naive and then they, you know, have to figure it out.

And that's what we're doing.

I wouldn't say we've got true product market fit, even though we're doing okay in revenue.

We're at, you know, about 69,000 MLR.

But we've not got true product market fit there yet.

We're still developing the products.

And then going back to the old days, I'm on the phone listening to what our partners want.

And I'm trying to get that off our moments again.

And that's really exciting.

If you look at our marketing, I'm trying to these different marketing messages and tactics now to try and see what resonates.