Callum McKeefery

No, unbeatable.com.

It's not on there.

I don't know why it should be.

It was part of Liquid New Media.

So unbeatable.com was kind of like a CNET type thing.

And it did tech reviews, but also was a price comparison website.

Part of Unbeatable was that companies would get reviewed on there as well.

And that was a bit that I saw as growth.

So I actually bought the domain name while playing golf one day, like 10 years before I launched reviews.io, which was a reviews.co.uk at the time.

But I bought the domain name while playing golf and

It was quite a funny deal.

The idea was that it would be me writing reviews, reviewing technology, reviewing televisions, reviewing cameras, all the CNET stuff, the stuff that you go and see at CES.

And then when I did Unbeatable, I noticed that actually consumers were writing a lot of these reviews and they were better than what I was writing.

And we kind of doubled down on that.

And that was what took me into the review space.

What got me in further was that

I think it was really early on, I got sued by a company not removing genuine reviews.

And this company sued me for a quarter of a million pounds.

I really didn't have the money at the time.

And it made me really go a lot deeper into reviews and it got stuck in my head.