Callum McKeefery

And that was the catalyst to launch Reviews.io, what became Reviews.io.

And we really bootstrapped it from the kitchen table.

There was nothing, you know, there wasn't the tools that you can get now, the dashboards and the frameworks and AI to help you do it.

It was really brute force.

We had a couple of clients take a chance on us in the UK and we grew from the UK, really.

That's how we did it.

No.

If you go in a little bit further, Ronald, if you go 2022, we'd already blown up by then.

2022, we were doing 10 million or more.

I built a really, really, really nice viral loop to reviews that I own.

So literally, the more clients we got, the more powerful the brand became.

Because we were collecting more reviews, more content, it was getting fresher every day.

So one user turning into three.

So we'd look at a niche.

So one of our niches was car parts.

So we went and won Euro Car Parts, which is a big European car part retailer.

And then we'd win that coin.

We'd get our brand on their website.

We'd now go and speak to the other people in that industry.

So we'd go and speak to GSF.