Candice Factor

Yeah, I mean, I think, you know, as far as I understand, Hopin is still very event focused, right?

We are really focused on learning communities and giving knowledge creators and organizations the merchandising tools, right?

to actually build a recurring revenue stream of business against knowledge and learning.

And that's really, really unique and different in terms of the tools you need to do that versus having

and event experience.

So, you know, we're, we're like, there's an entirely new breed of school that's being created today with like micro schools, bootcamps, virtual academies, learning communities.

And it requires a different set of tools to actually operate it as a, you know,

entire empire and business journey from marketing, selling, creating these products, having great experience for your learners, scaling it.

And so we do all of that tooling.

It's actually quite complex for people to sort of piece together a Hopin with a Slack with a curriculum tool.

And so we just make it super simple in one place.

You know, my background is in building community.

So Wattpad, you know, it actually was when I left like even more than 80 million was 100 million user community.

And so there's some really important design principles when it comes to building community.

I give a lot of credit to a friend of mine, Kai Soto, who wrote the book Get Together.

But one thing I learned is design with your community, invite them to actually design your product with you.

And I think we did that in a really, really powerful way.

And we also got some of the most interesting thought leaders and people who are the true pioneers of this new learning format, like Seth Godin, like Jerry Colonna, like some of the sort of leading investors to really participate in creating

thinking about what it means to learn live together.

And I think we had an amazing round of, you know, angels and investors who care deeply about what we're doing.