Canna Campbell

It's going to have to mean that more money comes out of their account and they're going to review the budget.

So they're just trying to just get through another month perhaps before they have to go and take out that policy.

So it really does come down.

And obviously that avoidance creates that sense of temporary relief, but that also creates even greater long-term pressure that builds up over time.

And, you know, it feels good in the moment, but it actually can become incredibly expensive.

Yes and no.

So, of course, those bigger, more complicated, heavier tasks, there are higher stakes involved, there's more risk involved, and there's obviously that greater emotional weight to get it right, get it perfect.

But also, at the same time, interestingly, I think that smaller decisions can also get ignored for the longest because...

there's no pressing urgency behind it.

So it's very easy just to do it next week, do it next month.

But at the end of the day, the problem isn't actually the task, whether it's big or small.

It's the time that we are robbing ourselves of by avoiding it.

And then, of course, even if it's small or it's big, it still gets longer, it gets heavier, it gets bigger.

It accumulates, right?

Exactly.

So he is a famous entrepreneur and he's famous for scaling businesses, particularly gyms.

Gyms?

Gyms, yeah, in America.

And I have listened to him on a podcast with Chris Williamson.

And he said something that really stuck with me about this concept of, you know, putting things off and procrastinating.