Canna Campbell

There's actually so much more behind it and what that goal actually represents.

So it often represents like more time, a slower pace, less stress, having like flexibility and choice.

And then we start to explore, well, hang on, what does that then look like?

Like, you know, what does that represent?

So is it perhaps having the ability to travel, to have more experiences and adventures, to be able to be perhaps maybe more generous with your time or even money with, you know, say, doing some charity work or...

Does it look like having the ability to be able to help children or grandchildren out or help pay for things like weddings or be able to take your whole family on a special international holiday, you know, perhaps somewhere where you grew up as a child?

You know, you start to...

go so much deeper and have a much more meaningful conversation, you see things start to light up in people's eyes because they're like, okay, this is actually, I've been told I have to come to this appointment.

I've been told I should be doing this, but now I get why I need to be having these conversations.

And money is very rarely the end goal.

It's actually what the money then allows you to do, but also what the money allows you to be.

Yeah.

So often the goal is fine itself, but it's the lack of connection to that goal and the lack of deep understanding as to what that goal represents for them and feels like for them.

Yeah.

And I think it's really important to invest time exploring, which is why I often say the importance of, you know, loving your goals, investing time exploring your goals and learning how to create them in a powerful, concise, you know, way for yourself to follow.

People will initially think numbers first, and there's a disconnect there.

It's quite mindless, and I'd even say at times quite soulless.

They're going off to work, doing this to pay the bills, doing this to eventually one day retire.

Like, where's the passion and excitement in that?

And how is that mindset and that attitude showing up?