Carl

No, it's about giving the insights your customers deserve.

So in this talk, I'll talk about...

why you should care as SaaS founders, what does it mean, great customer analytics experience.

And for the ones looking to step up their game in client-facing analytics, I've got you covered with what are the five levels of great customer analytics experience.

So let's first start with the why.

Why should you even care?

Why should you be interested?

Well, allow me to start with the research done by McKinsey six years ago.

And they looked at a vast amount of companies, from small to medium to large companies, and they actually compared how companies were making decisions.

And they compared data-driven companies to normal companies.

And they actually figured out that no matter the size, data-driven companies were 23 times more likely to attract new customers, six times more likely to retain these customers, and 19 times more likely to be profitable.

And given that you're in SaaS, I gather you already use data to make decisions on sales, on marketing, maybe on personnel planning.

But I can ask you this.

Are you already giving that information to your customers?

Are you already helping them to make these better decisions?

Because like you, they also look to some assurance over the outcome of decisions that they're making.

Like you, they're looking for these decisions that have the biggest positive impact for their company.

And with you as a provider, they look to you for assistance because you're the domain expert.

And if you can help them, not only are you helping them to win, but you create a competitive edge for yourself.

And so what are some reasons that you should be looking into client-facing analytics?