Carl

I have three examples here.

One is on reach, one is on retention, and the other one is on cost savings.

First one, it's a customer of ours, Greenlee.

It's carbon footprint counting.

And by adding customer-facing analytics, they were able to attract a vast amount of new customers.

Why?

Well, a pretty but also an accurate picture paints way more than a couple of words or a dumb Excel file.

And so by visually showing what they were doing with their platform on landing pages, but also interactive, they were able to prove the value of what they were doing.

The second one is on retention.

And it's actually a very interesting case.

They started to implement client-facing analytics to prove the ROI of their platform to their customers.

So it's a video-first customer engagement platform.

And what they did is they compared the data when people were just starting to use their platform with the data after they were using their platform for a couple of weeks.

And then they came with clear ROI

And so nobody will leave your platform if you prove that it makes sense using the platform.

And then lastly, on cost savings, that's a client of ours in PropTech.

And they drastically reduced the cost and the time to support their customers.

Why?

Well, before using customer facing analytics, they had customer success and engineering teams creating reports for their customers, specific reports to help them optimize business operations, building operations, sorry.

And by adding a way for their customers to slice and dice and to interact with the data, they actually gave the possibility for their customers to immediately react and optimize their building operations.