Carl

They can very well be the difference between losing or winning against your competition.

Think about Strava.

So back in the days, there were many running and cycling apps.

How many winning cycling apps do you still know today?

Strava largely beat their competition through great customer analytics experience.

Because if you do it right, your customers will go to your platform.

Because in a nice looking interface, they'll have access to real time insights that help them make better decisions.

And they'll share these with their peers, with their colleagues, which brings in a community effect.

And if you allow them to dig deeper and to uncover new insights and maybe to create even their own reports, you actively empower them.

And all while you're educating them in your platform where you become the trusted partner, the partner they depend on.

And then you're building a strong, innovative brand.

So in a nutshell, where is great customer analytics to be found?

Well, it's in the intersection of these three areas.

Of course, end user business value.

It has to make sense.

But then you have personalization and premium user experience.

So now that we know what great customer analytics experience or CACS is, let's look at how you can get there.

And there's actually five levels that we created.

These five levels is based on research, but also customer experiences.

And you can go over them one by one, but you can definitely also combine them or skip them to get quicker to the CACS Wallhalla.