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SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And let's start with the first one.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And this is really about getting the basics right.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

So you look at the data you already have at hand.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

You look at what metrics, what charts, or dashboards would matter to your end customers for them to make informed decisions.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And at this stage, you only look at your entire customer base.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

So you don't look at their specific context.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

A great example here is from one of our government clients.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

Typically what they do is they share on fertility rates.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

So it's about birth numbers.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

But here they looked at how can we matter to our end users, which are the Belgian civilians.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And they created a tool which was based on popularity of baby names.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And that allowed people, so parents, to look at a name that would be popular enough so that everybody would like the name, but not so popular, for example, being in the top five, that you would risk having your kid in a class where three or more would share the same name.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

So really bringing in value for their end users.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

Once we have step one, let's move to step two.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And then here we're really going to customer specific.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

Here we're making sure that our customers feel special.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

So the charts and dashboards that you'll be creating are specific to the data that that user is looking at.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

And so you want to make sure that it's secure so that the people only with the right authorizations have access to it.

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

But how do you start with this?

SaaS Interviews with CEOs, Startups, Founders
The 5 levels of great customer analytics experience

Well, a good way in starting in it is you're the domain expert.