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Carla Freedy

๐Ÿ‘ค Speaker
180 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

come together with people that have different skills than them and work together.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So I can't imagine starting a company on my own without the skill sets of the founding team in this together.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So way back in 2009, nobody was talking about B2B payments.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

We started in Portland, Oregon, which does not have a deep or broad technology venture capital funding area.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

And then we also started by targeting automotive dealerships.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So I laugh, we had three strikes against us, right?

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

Right?

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

Recession.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

Nobody's ever made money in an environment that's really hard to raise money.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So that made us very capital efficient, really focusing on the customer and what we can do to build our product.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

I think that helped us as we evolved until this point.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

No, we've raised capital today.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So those days are long behind us.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So the early days of worrying about raising money are long behind us.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

We now have plenty of people who would love to invest.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

in invoice pay, right?

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

And our challenge has shifted.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

Our challenge is now to grow faster than the market, right?

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

And pick up share.

SaaS Interviews with CEOs, Startups, Founders
852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay

So we're in a market that's 36 trillion in payment volume size.