Carla Freedy
๐ค SpeakerAppearances Over Time
Podcast Appearances
come together with people that have different skills than them and work together.
So I can't imagine starting a company on my own without the skill sets of the founding team in this together.
So way back in 2009, nobody was talking about B2B payments.
We started in Portland, Oregon, which does not have a deep or broad technology venture capital funding area.
And then we also started by targeting automotive dealerships.
So I laugh, we had three strikes against us, right?
Right?
Recession.
Nobody's ever made money in an environment that's really hard to raise money.
So that made us very capital efficient, really focusing on the customer and what we can do to build our product.
I think that helped us as we evolved until this point.
No, we've raised capital today.
So those days are long behind us.
So the early days of worrying about raising money are long behind us.
We now have plenty of people who would love to invest.
in invoice pay, right?
And our challenge has shifted.
Our challenge is now to grow faster than the market, right?
And pick up share.
So we're in a market that's 36 trillion in payment volume size.