Carla Freedy
๐ค SpeakerAppearances Over Time
Podcast Appearances
So it's huge.
And our challenge is to grow faster than that, right?
And get a piece of this market as- Well, how fast is that market?
So the numbers I've seen only show it at 25%, but we're growing double year over year.
Got it.
Right?
So it's kind of a land grab opportunity is the way I would characterize it.
About $25 million.
$25.
So, you know, I don't, it's a function of raising money during the time.
So remember now we were raising money in the middle of a financial crisis and a recession and we're raising money in payments.
So in payments, you make money a little bit of a time.
So it takes a while to get a payment company up to critical mass.
And in that environment, it's much smarter to raise a little bit of money, show results, hit a milestone and raise more money.
And that way, you hang on to a bigger chunk of your company long term.
And so we did sort of these bite-sized raises.
In other words, raise money, deliver results, drive more customer volume, and raise money.
Yeah, I think it's transaction volume and it's also customers, right?
Customer results.
And so when you can drive and get to thousands of customers, then everything else kind of goes by the wayside, right?