Carlo Cisco

Yeah, exactly.

So, so that's, that's sort of exactly the way the system works today.

It's points, it's fractional cash back is things you need to earn a crew.

And, you know, they typically aren't necessarily rewards.

that relevant.

So what we wanted to do was create a large network of benefits that were significant.

So our benefits are typically up to 70% off or priority access, free drinks to your entire party, that kind of stuff that people had instant and unlimited access to.

So meaning like once someone has a select card, they can use all of our benefits anytime they want, as often as they want,

um there's no limitations whatsoever and then ultimately the goal is actually to combine that with the sorts of points and reward systems that you would see from typical cards today um you know in issuing a credit card to sort of create this mega credit card if you will and and you know that's where the amex for the next generation line um came from is you know essentially they're

perhaps the company that's innovated the most to date, but we have more exclusive benefits than them by a magnitude of over 200.

So over 200 times as many benefits.

So we've built a pretty robust program.

Great question.

And really for us, it comes down to

brand, the demographic we have, and sort of our history in delivering for clients, right?

So I'll give you an example.

And Four Seasons is a great one.

They're a partner as well.

But I'll give you an example from the dining space.

Of the top grossing restaurants in the country, we have four of the top 10.