Caroline Hyde

So it has direct costs on consumers.

Norim, real quick, the reason that this data kind of piques the interest is that PGM goes back and only includes projects.

that will take some load that they think are actually going to be real and be built.

Just explain the methodology they use.

Bloomberg's Noreen Malik, great reporting.

Thank you very much.

Coming up, hardware makers, Apple, HP, others, feeling the pain of the memory crunch.

That's next.

Rising memory prices are starting to make investors nervous, especially when it comes to hardware makers that rely heavily on those components.

You can see it in the stocks.

Shares of Apple and HP have been under pressure this year.

Apple down more than 4% so far in 26.

HP down more than 6%.

Bloomberg Equities reporter Ryan Veselik has been writing about exactly that.

The situation is right.

Severe, severe demand for memory, storage, and high bandwidth in the data center.

is making tight supply for everyone else shooting prices up but now we're seeing it in the equities those names that rely on it most what do we need to know hey good morning thanks for having me so we've been talking a lot about how strong the memory and storage companies have been especially this year and in recent months sandisk western digital seagate micron the flip side of that is those other customers for those companies like you said

HP, Dell to a certain extent, all these companies that may consume our hardware, they are seeing this in the form of higher memory prices, which is having an impact on their margins, on their cost of goods.

It's really become something of a major concern for these companies, HP being probably the most prominent example.

There's a lot of concern about what is this going to mean for their ability to have favorable prices for PCs?