Caroline Hyde

Elsewhere in that ecosystem, not all is gaining support.

We're watching shares of American Bitcoin Corp.

Look at that, down 44% at one point, down 50%.

The Bitcoin miner, which counts Eric Trump as a co-founder and chief strategy officer, seeing multiple trading halts amid the volatility.

Now coming up, we'll be joined by Colleen Aubrey, Senior Vice President of Applied AI Solutions over at AWS.

We are live from the company's reInvent conference in Las Vegas.

This is Bloomberg Tech.

Yeah, the mission I'm on is really to put AI into the hands of the business on a day-to-day basis and really make it work for their business in production every day, helping them to deliver better experiences to their customers.

Yeah, there's probably two areas that I'd like to talk about specifically.

For me personally, one of my products is Amazon Connect.

And this started as a contact center application.

Right.

But today, you know, I see it really as an agentic product that's actually looking at whole customer experience.

And so for me, this is where we're putting our infrastructure, our silicon, our models.

And now today, like bringing that all together in a product that can work for businesses.

So we launched 29 new features on Sunday.

We announced that.

And I would say there's four key agentic capabilities that come with that.

The first is actually AI voice and allowing customers to interact in a very natural way using NovoSonic and having agents actually resolve issues for them on the behalf and in the background.

The second is actually putting AI to work as a teammate next to customer service representatives, helping them to actually get tasks done, complete the paperwork, the processes, provide recommendations, and help them really have a better view of the customer so that the conversation they have with customers is much, much richer.