Carson Conant

So they don't have to run through a big procurement process.

You know, they can each buy it individually.

And because the model's self-service, we can support it.

Most of the customer growth?

Probably about half the, let's see, probably about a third of that growth since the last time you and I talked was organic.

The other two thirds came from this acquisition.

Yeah, we talked to them about two years ago.

At the time, you know, we hadn't done an acquisition.

We now have, so we, you know, we didn't have that muscle.

And, you know, we hadn't figured out some of our own stuff.

So, you know, we kept in touch.

They were in a place where I just, you know, I talked to them and convinced them to merge themselves into Mediafly.

So, and, you know, they're similar culture, very similar technical, you know, competencies.

It gives us a great headquarters in the UK now too.

Um, so, you know, international is a big piece of our business.

And, um, so the combination of all those things just made it a natural, natural fit for both of us.

Yeah, no, we did end up putting some cash up.

I don't think I'm allowed to say what it was, but it did include cash as well as debt on our side.

But this was different than our previous acquisition in that there were some outside shareholders that we needed to buy out versus a true acqui-hire where everything just rolls in.

And, you know, we're looking at a couple more similar to this model.