Carter Cofield

And that's what our goal.

Yeah, so intro tip is understanding that the IRS says any expense that is both ordinary and necessary for your business, you get to deduct. So it's up to you to define if something is ordinary or necessary for your business. So if you buy a drone, a lot of people think that's a personal expense.

Yeah, so intro tip is understanding that the IRS says any expense that is both ordinary and necessary for your business, you get to deduct. So it's up to you to define if something is ordinary or necessary for your business. So if you buy a drone, a lot of people think that's a personal expense.

Yeah, so intro tip is understanding that the IRS says any expense that is both ordinary and necessary for your business, you get to deduct. So it's up to you to define if something is ordinary or necessary for your business. So if you buy a drone, a lot of people think that's a personal expense.

But you as a marketer understand that a drone is a perfect way to shoot amazing content for your business. So now we are in this position of shifting personal expenses from our personal books to switching up the business expenses, which the IRS gives us a tax deduction for these expenses.

But you as a marketer understand that a drone is a perfect way to shoot amazing content for your business. So now we are in this position of shifting personal expenses from our personal books to switching up the business expenses, which the IRS gives us a tax deduction for these expenses.

But you as a marketer understand that a drone is a perfect way to shoot amazing content for your business. So now we are in this position of shifting personal expenses from our personal books to switching up the business expenses, which the IRS gives us a tax deduction for these expenses.

So I think the simplest level is what am I already paying for personally that I can turn it to a business expense so my business can start paying for it versus me having to pay for it. So I think that's the base level for people to understand.

So I think the simplest level is what am I already paying for personally that I can turn it to a business expense so my business can start paying for it versus me having to pay for it. So I think that's the base level for people to understand.

So I think the simplest level is what am I already paying for personally that I can turn it to a business expense so my business can start paying for it versus me having to pay for it. So I think that's the base level for people to understand.

Yeah, so I love what you said because you determine on the front end, right? Before you spend the money, is it a personal expense or is it a business expense? And then use that card for it, right? So now that we understand the basics, we can expand and get a little bit more creative.

Yeah, so I love what you said because you determine on the front end, right? Before you spend the money, is it a personal expense or is it a business expense? And then use that card for it, right? So now that we understand the basics, we can expand and get a little bit more creative.

Yeah, so I love what you said because you determine on the front end, right? Before you spend the money, is it a personal expense or is it a business expense? And then use that card for it, right? So now that we understand the basics, we can expand and get a little bit more creative.

So one of the most profound examples that we've seen in our company recently of somebody turning a potential personal expense to a business expense was the following. So our client was in the coaching space, high-ticket mastermind client, and he wanted to purchase a yacht. And it was expensive. Yeah, it was gonna be about three to four million.

So one of the most profound examples that we've seen in our company recently of somebody turning a potential personal expense to a business expense was the following. So our client was in the coaching space, high-ticket mastermind client, and he wanted to purchase a yacht. And it was expensive. Yeah, it was gonna be about three to four million.

So one of the most profound examples that we've seen in our company recently of somebody turning a potential personal expense to a business expense was the following. So our client was in the coaching space, high-ticket mastermind client, and he wanted to purchase a yacht. And it was expensive. Yeah, it was gonna be about three to four million.

He came to us and said, is there a way that I can write this off in my business? We said, yes. If you're buying the yacht for the pursuit of income, you can't. So his mastermind program, I think, was $50,000. And then he added a monthly yacht experience to it. So he took his price of mastermind from $50,000 to $75,000 just for adding the yacht.

He came to us and said, is there a way that I can write this off in my business? We said, yes. If you're buying the yacht for the pursuit of income, you can't. So his mastermind program, I think, was $50,000. And then he added a monthly yacht experience to it. So he took his price of mastermind from $50,000 to $75,000 just for adding the yacht.

He came to us and said, is there a way that I can write this off in my business? We said, yes. If you're buying the yacht for the pursuit of income, you can't. So his mastermind program, I think, was $50,000. And then he added a monthly yacht experience to it. So he took his price of mastermind from $50,000 to $75,000 just for adding the yacht.

And that's literally the pursuit of income going from $50,000 to $75,000. That is why he's buying the yacht. So he purchased the yacht and he ended up selling like 10 tickets to that new mastermind immediately. So that's $750,000 of income. And he takes his clients out on a boat every single month, has the log.