Carter Cofield

speaker
215 appearances 3 recordings 3 series first heard Jan 2025 last heard 29 Jun

Carter Cofield’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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And then it's not about you anymore.
And I think that that decision is so important.
And people make the decision for the wrong reasons.
They make the decision for things you said, right?
Like I want to scale because I want to have this big business.
I want people to interview me.
But what they don't realize is the cost, the price they have to pay to get the things that they don't even know they want it.
So the way me and George look at it, now that we know,
The good, the bad, the ugly on both sides because the grass is always greener on the other side, right, Ryan?
But what people don't realize is that underneath that grass is always shit.
And it's so much of it you don't know what's under the grass, right?
And so when me and George look at it now, right, if you want to have that lifestyle business and you want to be at your kids' games and you want to have a 70% profit margin, especially as a service-based business owner, then do that.
Or if you want to say, I want to scale because I want to exit and I love what I do and I want to build this team and build this dream, then do that.
But don't get the two confused.
We see so many people who are trying to scale their business, not taking any profits, not even knowing their business won't be exitable.
And that's where I think you have a problem.
Yeah, 100%.
I'll start by saying this, George, I'll pass to you.
Trying to make impact before you make income... Talk about it.
...is almost impossible for you to be happy.
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