Carter Romero

It was 22 initial calls and I got one guy and that job was $360. And then that spiraled into... That spiraled.

It was 22 initial calls and I got one guy and that job was $360. And then that spiraled into... That spiraled.

Yeah, yeah. So we were actually physically working on that job and she respected that we were outside on our hands and knees. She happened to own a remodeling business herself, so I think she knew how to... engineer the perfect review to get a lot of impressions. And she posted on an app called Nextdoor app, which has an element of virality that others may not. And so it's all neighborhood driven.

Yeah, yeah. So we were actually physically working on that job and she respected that we were outside on our hands and knees. She happened to own a remodeling business herself, so I think she knew how to... engineer the perfect review to get a lot of impressions. And she posted on an app called Nextdoor app, which has an element of virality that others may not. And so it's all neighborhood driven.

Yeah, yeah. So we were actually physically working on that job and she respected that we were outside on our hands and knees. She happened to own a remodeling business herself, so I think she knew how to... engineer the perfect review to get a lot of impressions. And she posted on an app called Nextdoor app, which has an element of virality that others may not. And so it's all neighborhood driven.

So if one neighborhood hypes it up, then the next few closer neighborhoods get that post expanded to them. And so it went to 50 something neighborhoods. And in those neighborhoods, that's where the phone started ringing.

So if one neighborhood hypes it up, then the next few closer neighborhoods get that post expanded to them. And so it went to 50 something neighborhoods. And in those neighborhoods, that's where the phone started ringing.

So if one neighborhood hypes it up, then the next few closer neighborhoods get that post expanded to them. And so it went to 50 something neighborhoods. And in those neighborhoods, that's where the phone started ringing.

that was probably our highest margins honestly at that point it kind of yeah over time we grew into a business but yeah at that point we're doing everything and then we would just kind of get people out there to help us actually do the jobs yeah i will say it wasn't an efficient process like we didn't have the best suppliers at that point we didn't know how to sell jobs correctly and so there were elements of underbidding or undercharging or overcharging in that time so it was all over the place it was super unpredictable and say like that first

that was probably our highest margins honestly at that point it kind of yeah over time we grew into a business but yeah at that point we're doing everything and then we would just kind of get people out there to help us actually do the jobs yeah i will say it wasn't an efficient process like we didn't have the best suppliers at that point we didn't know how to sell jobs correctly and so there were elements of underbidding or undercharging or overcharging in that time so it was all over the place it was super unpredictable and say like that first

that was probably our highest margins honestly at that point it kind of yeah over time we grew into a business but yeah at that point we're doing everything and then we would just kind of get people out there to help us actually do the jobs yeah i will say it wasn't an efficient process like we didn't have the best suppliers at that point we didn't know how to sell jobs correctly and so there were elements of underbidding or undercharging or overcharging in that time so it was all over the place it was super unpredictable and say like that first

Three years, we had no idea how much we were really making until the P&Ls came out.

Three years, we had no idea how much we were really making until the P&Ls came out.

Three years, we had no idea how much we were really making until the P&Ls came out.

On my end, I would say it's the custom nature of our projects. It's kind of hard to scale whenever every project is so customized to the client's needs. If you're envisioning a painting, if you can just stamp the same template painting over and over, that's a lot easier to create a lot of paintings than a custom painting every time.

On my end, I would say it's the custom nature of our projects. It's kind of hard to scale whenever every project is so customized to the client's needs. If you're envisioning a painting, if you can just stamp the same template painting over and over, that's a lot easier to create a lot of paintings than a custom painting every time.

On my end, I would say it's the custom nature of our projects. It's kind of hard to scale whenever every project is so customized to the client's needs. If you're envisioning a painting, if you can just stamp the same template painting over and over, that's a lot easier to create a lot of paintings than a custom painting every time.

I'm trying to find a way to standardize some of the processes and the projects themselves within Urban Oasis. I think the commercial route is one that we definitely want to pursue. The maintenance route is one that we want to pursue. There's a lot less interpretation within those sides. For sure.

I'm trying to find a way to standardize some of the processes and the projects themselves within Urban Oasis. I think the commercial route is one that we definitely want to pursue. The maintenance route is one that we want to pursue. There's a lot less interpretation within those sides. For sure.

I'm trying to find a way to standardize some of the processes and the projects themselves within Urban Oasis. I think the commercial route is one that we definitely want to pursue. The maintenance route is one that we want to pursue. There's a lot less interpretation within those sides. For sure.