Carter Romero

So assigning revenue targets to that profitability level is going to help us set the right numbers of revenue going into the next year and maximize that. But to the pricing question, yeah, we have also experimented with raising some prices here and there just in small samples just to see how it impacts conversions. Generally, it's unaffected. So, yeah, conversions kind of stay the same with that.

So assigning revenue targets to that profitability level is going to help us set the right numbers of revenue going into the next year and maximize that. But to the pricing question, yeah, we have also experimented with raising some prices here and there just in small samples just to see how it impacts conversions. Generally, it's unaffected. So, yeah, conversions kind of stay the same with that.

So assigning revenue targets to that profitability level is going to help us set the right numbers of revenue going into the next year and maximize that. But to the pricing question, yeah, we have also experimented with raising some prices here and there just in small samples just to see how it impacts conversions. Generally, it's unaffected. So, yeah, conversions kind of stay the same with that.

So it's something that we might look into, especially because right now we're kind of sorry.

So it's something that we might look into, especially because right now we're kind of sorry.

So it's something that we might look into, especially because right now we're kind of sorry.

Right. Definitely not proportionally. So if we increase price 10 percent, we're not losing 10 percent. Right, which is perfect.

Right. Definitely not proportionally. So if we increase price 10 percent, we're not losing 10 percent. Right, which is perfect.

Right. Definitely not proportionally. So if we increase price 10 percent, we're not losing 10 percent. Right, which is perfect.

Totally, totally. So yeah, super excited to continue implementing that and maybe make it our standard. I mean, especially because we find ourselves or we perceive ourselves to be high value landscaping company that's offering a lot more than the market average, yet we're priced similar to the market average.

Totally, totally. So yeah, super excited to continue implementing that and maybe make it our standard. I mean, especially because we find ourselves or we perceive ourselves to be high value landscaping company that's offering a lot more than the market average, yet we're priced similar to the market average.

Totally, totally. So yeah, super excited to continue implementing that and maybe make it our standard. I mean, especially because we find ourselves or we perceive ourselves to be high value landscaping company that's offering a lot more than the market average, yet we're priced similar to the market average.

So it's to us kind of justifying, we just need to become comfortable telling customers, look, we're more expensive, but it's because we have these offerings that others don't.

So it's to us kind of justifying, we just need to become comfortable telling customers, look, we're more expensive, but it's because we have these offerings that others don't.

So it's to us kind of justifying, we just need to become comfortable telling customers, look, we're more expensive, but it's because we have these offerings that others don't.

Yeah.

Yeah.

Yeah.

Oh, I see what you're saying. Yeah, that totally makes sense. Yeah, I'm kind of on the same vibe as Josh there. I want to see how far we can take Austin based on this conversation and create a good infrastructure that we can just kind of copy and paste. So maybe bringing Austin to 10 to 15 million and kind of reevaluating the structure. Is this sustainable? Is this working really well in Austin?

Oh, I see what you're saying. Yeah, that totally makes sense. Yeah, I'm kind of on the same vibe as Josh there. I want to see how far we can take Austin based on this conversation and create a good infrastructure that we can just kind of copy and paste. So maybe bringing Austin to 10 to 15 million and kind of reevaluating the structure. Is this sustainable? Is this working really well in Austin?