Casey Golden

Hi, everyone.

I'm Casey Golden.

I'm the founder of LuxLock.

We're a unified experience platform for luxury brands.

So today, I am going to learn how to use this.

I'm going to talk about how we 10x our business from pilots to being enterprise ready.

We had to essentially have this insane amount of business in retail that is all professional services.

They don't do SaaS phase.

So we had to really find this blended model to be able to sell to our vertical, but keep the pricing consistent.

So I'm going to talk a little bit about what we did with our founder program, how we started removing discounts from our pilot accounts, and going into selling full price enterprise.

So with our model, we're vertical SaaS.

And so it wasn't about the size of account.

It was about the type of account.

And we needed to find a model that was essentially going to work across.

And using this, you might see we're a revenue share plus a SaaS.

And in order to be able to do essentially this, we had to come into our founder program because nobody likes to be first.

So we positioned at the top.

We're probably the most expensive SaaS software fee for chat.

And we needed that model to fit for a $5 million business to a $5 billion business, because most of our customers are at $5 billion.

And we didn't know how to start enterprise with nobody wanting to be first.