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Casey Golden

๐Ÿ‘ค Speaker
148 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

They don't need to ask us to necessarily build it because we're just going to be able to get more of a share.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

And so it's really helped us to be able to make sure that we're focused on the things that our customer cares about.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

Like I said, we're just billing them every month.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

I can't wait for this whole invoicing system to go away.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

But our founders in this program, they've gotten used to seeing value for things that are more expensive.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

I hope it helps the whole ecosystem in general.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

But this is just really where we focused on

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

about it.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

10 minutes, wow.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

That was fun.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

So just to kind of recap of what we went through was really just making sure that we could build enterprise right out of the gate.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

We went from beta to enterprise.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

So the first, no one wanted to be first.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

I think that that's something that, oh, hi, yeah.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

That's the million-dollar question.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

Nobody knows what we do, except for our customers.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

So we essentially were omnichannel, a unified experience platform.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

We help luxury brands use our software to manage their customer experience across all of their locations.

SaaS Interviews with CEOs, Startups, Founders
How to upsell discounted customers to generate 10x more in MRR

However, we couldn't go to market with this huge platform that they needed to deploy in 3,700 locations.