Casey Golden

So we really tiered this to be a little bit more of a psychological sales cycle to make sure at the end of the day, we got what we wanted and everybody was paying the same price.

We tiered up an additional SaaS fee for $6,000 a month, which we have four customers using right now.

That was literally just an additional feature set

And most of our customers start at the $4,000 a month, which is great.

That's exactly what we wanted.

And all of the user licenses, essentially, we comp.

And it gives us a really good idea how many users that they're looking to roll out with, so we can start projecting how much revenue and productivity that's coming out from the users.

But it's one of the biggest problems in our space is that everybody, every company's bought software, nobody uses it.

And so we really didn't wanna, we wanted to make sure that there was some type of value for user licenses, but at the same time to make sure we don't bottleneck.

And then we have some extra little perks in there, but the revenue share has been probably,

The most unique additive for us is because at the end of the month of our first month, we can actually say we made you $200,000 this month, or we made you $6,000 this month.

If you turn our software off, it's gone.

And I think that this is one of the things that I find difficult as a SaaS founder is that we pay a lot of SaaS fees.

I think we probably pay more SaaS fees than our customers pay in SaaS fees.

And it's really interesting to see how many, I mean, I think we all went through and have gone through and said like, what can we afford not to have?

rather than being able to say like this directly impacts my productivity or my revenue or opportunity for revenue, I don't really see a lot of SaaS fees essentially connected to how the brands make money.

And I think that that was something that was really important to us is that if our customer makes more money and grows, our revenue also grows.

And so...

It's always aligned.

If we see an opportunity to build a new feature or increase conversion rate, we build it.