Casey Golden

We're gonna go ahead and invest our time and

be able to help you increase your revenue faster.

And we broke it into four steps for them.

And they agreed on a 5x return, which I think is better than Facebook right now.

So it was very easy for us to go ahead and get them to commit to paying full price.

We weren't getting commitment from them for a discount.

We focused on you're paying $4,000 a month for your SAS fee.

I'm invoicing you $4,000 a month.

You're going to get used to seeing this size of bill because most brands, the SAS fees are like $25.

And it was very eye-opening for them to say like, oh my gosh, I'm getting a $4,000 bill from you.

So we needed to make it normal.

But we started helping them increase their revenue.

So instead of a 5x return, most of our customers have been getting a 30x return.

So now they don't mind paying $4,000 a month because they're making a lot more money than we're charging them.

When it really came down to building out our monetization strategy, we compete a lot with enterprise retail tech companies.

We play with Microsoft Retails, the SAPs of the world.

Most of it is professional services.

They're like one-time software fees and then a lifetime of consultants.

So we wanted to make sure that we were blending the best of SaaS with what we could

what we knew the appetite was for our industry.