Casey Hill

Yeah, sounds great.

So the first one I would say is LinkedIn and LinkedIn happens from three different angles.

This is our team mobilization.

So us posting lots of topical organic content.

This is voice of the customer campaign.

So getting customers activated to post about what they're doing and how they're using active campaign and then paid to amplify the best of those first two categories.

So that's one bucket.

We also do a ton of earned media opportunities.

So we hop on a lot of podcasts.

We talk about the importance of owned assets and email as a channel in 2024 and beyond.

And we're also pretty deep now into influencers, which we operate from a number of different vantage points.

Okay, great.

Yeah.

So I don't have a exact budgetary numbers to give you, but what I can tell you is that the CPM is pretty efficient on our thought leader ads around $50 CPM.

So we're essentially driving pretty good brand awareness and exposure through those campaigns.

What we do is we run, we do run some single image ads and single video ads.

But typically, we actually promote the best performing organic content, either from our team or from our customers.

Because on LinkedIn, you can promote anyone's content, whether they are an employee or outside.

So that's been our strategy is to have content that actually educates on the paid front.

And that's been really effective for us.