Casey Hill

Yeah, for sure.

So we've gone through a lot of iterations and in the early days we grabbed our highest NPS folks, we sent out an email to them and I essentially just evoked like, I'd love to know what do you love about ActiveCampaign?

If you would share it, you know, yada, yada, yada.

That obviously worked only for the best advocates.

I'll kind of fast forward to the final version where we had, I think it was like our last one got 60 different customers to post and the keys there were a couple of fold.

Number one is to give them an exact day.

Number two, to give them an exact scope.

So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to ActiveCampaign.

So specific day, specific scope, and then some amount of reciprocity.

So how can we help them?

We're a big team.

We have big socials, so we can help repost their content.

We can help have 50 members of our team jump in and engage on that content.

If they have an asset like a podcast, we can get our team to follow and engage in that asset as well.

So I think having reciprocity and also having a defined scope of exactly when and what, that is what got the most buy-in to get customers to all post and weigh in on a channel like LinkedIn.

Yeah, we were actually very purposeful to not have any monetary component whatsoever.

So all of this is about reciprocity and us using our team to essentially engage.

And a lot of people are on LinkedIn.

They obviously want exposure.

So if we can get 50 people from our team to hop in and engage, maybe listen to their podcast, that's something that was well-received by their team.