Casey Hill

Yeah.

So we created a channel called Operation LinkedIn, and essentially we have everyone share the posts that they're doing.

We try to have it be tend to be topical focus.

So talking about marketing automation, talking about owned assets, talking about AI, anything that kind of ties back or relates to our product.

And we tried to gamify it a little bit.

We had what we call the 10K club, which means you got at least 10,000 views that week.

And we tried to show what the top performing content was each week to give people specific examples of how they could uplevel

And so, we continued to grow that.

Our first goal was as a team to have 150,000 views a week and then 200,000, then 250,000.

And I think we're a little bit north of 300,000 a week impressions is what I'm talking about right now.

So, we're continuing to try to iterate and improve and just have many different known faces on channels like LinkedIn that can help spread and distribute topical leadership.

I think, again, the key here is we're not just sitting here talking about ActiveCampaign, we're talking about the category.

So we're talking about email best practices.

We're talking about the tactical layer, not just company or product focused content.

Yeah, for sure.

The first thing is I found that guesting on podcasts has been a really powerful way to get yourself in front of large audiences and to do it relatively quickly.

Starting a podcast is great, but it's slow.

And it takes a long build to get to meaningful results.

But if you hop on 20 podcasts that are, say, top 5%, you can very quickly accumulate hundreds of thousands of impressions from those viewers.

So my process very specifically is this in the early days.