Casey Hill

I would go to a platform called ListenNotes.

ListenNotes is a large database and on ListenNotes you can search any podcast and you can see its ranking.

You can also get email contact information.

You can also use filters so you can look very specifically at different topical clusters or even look at other people who are similar like thought leaders in the space who you want to see what podcasts have they been on to give you a list of which ones might make sense.

Normally, I would actually start on the topical layer.

So I would start about like anything email marketing, marketing automation, email marketing, onboarding, even like vertical specific.

So stuff around SaaS, stuff around e-commerce, stuff around online creators, any of the core markets that active campaign serves, I would essentially search those out.

That would usually be my like layer one.

And then if I knew anyone who was talking about these topics

or talking about similar clusters, I could also look that up.

So where is MailChimp or HubSpot?

Where are they?

What podcasts are they getting on?

And I could hop on and have those conversations.

Yeah, great, great question.

So I divide it into three parts.

So the first part is the hook.

So you want to watch at least one episode of the show and have something topical and relevant to the actual show.

Because I've done a lot of podcasts, my process is I almost always would recognize at least one of the guests and I would use that personal relationship as a hook.

If you don't have that breadth of kind of experience or knowledge, I would just watch an episode that looks topically interesting and try to pull out something in that hook.