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Casey Hill

๐Ÿ‘ค Speaker
234 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

So that's stage one.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

I also recommend that everyone leaves a five-star review for the podcast.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

It's a great way to lead with an actual value add.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

Every podcast host wants more quality reviews.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

So attach a screenshot of a five-star review you left them.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

That never hurts.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

The second middle section is the authority of like, why you?

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

Why are you relevant to their audience?

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

And so I think thinking very intentionally about why you're helpful to their audience, not just like your credentials, is important.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

So the middle part is you build authority.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

The third part, this is very important, suggest very specific topics.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

Don't come in and just give something general like, I'd love to talk about email marketing.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

That's going to be boring.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

No one's going to pick that up.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

But if I say something like, you know, newsletters are broken.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

99% of newsletters drive almost no ROI.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

And here's what the 1% are doing.

SaaS Interviews with CEOs, Startups, Founders
How ActiveCampaign hit $100m ARR on way to $300m

That might peak up some years and people are like, oh, I wonder if he's going to say something interesting or meaningful about that.