Casey Hill

And have two or three topics.

That way, if they've already gone through one of the topics, they might go, no, no.

Actually, that third one's interesting.

My audience hasn't heard about that.

If you follow that format, you'll get the best buy in.

And the final thing I'll say about this is super important.

If you plan on only doing two or three podcasts, just don't even do it.

You will not, I have very, very rarely seen ROI.

I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion.

You want to do at least 20 to 30 podcasts in one month in a focused niche.

So like 20 to 30 e-commerce podcasts in one month.

If you're not able to commit to that, you're not going to see a big enough signal.

It's very much a, I heard about them here and here and here all on a close period of time that drives the actual intent signal.

So just be, you know, knowledgeable of that coming into the approach.

Yeah, absolutely.

So we build a ton of different email newsletters.

We have someone on our team who handles some of the kind of product-oriented content.

And then I do a lot of the topical.

So like I just launched one like a month or so ago called SaaS Steps.

which profiles the growth journey of active campaign, type forms, thinkific.