Casey Liss

The two companies have signed a non-binding agreement for Sony's home entertainment business, with TCL set to hold a 51% stake in the new venture and Sony holding 49%.

Sony and TCL are aiming to finalize binding agreements by the end of March and start operating the new joint company in April 2027, subject to regulatory approvals and other partnership conditions.

The new company is expected to retain Sony and Bravia branding for its future products and will handle global operations from product development and design to manufacturing sales and logistics for TVs and home audio equipment.

Sony says that the partnership will leverage Sony's picture and audio tech, brand value, supply chain management, and other operational expertise.

This will combine with TCL's own display technology, vertical supply chain strength, global market presence, and end-to-end cost efficiency.

Hi.

All right.

So TCL has super quantum dot technology that is landed or been announced, I guess it's CES.

Um,

There is a video that we will put in the show notes about this.

Then from TCL's official Reddit, of all places, TCL's Super Quantum Dot technology, or SQD, represents a major advance in color performance, delivering up to a 33% increase in color gamut and a 69% improvement in quantum dot accuracy compared to previous generation TVs.

RGB mini-LED systems can also produce vibrant color and cover a lot of BT.2020 products.

which is a color space, I think.

Right.

But because they use separate red, green, and blue LEDs, the blending of light can sometimes cause color crosstalk or color bleed, where colors overlap and reduce accuracy and fine details.

We wanted to create a TV that could get this level of color without compromise, and TCL claims that their X11L TV covers 100% of BT.2020 color.

Super Quantum Dot technology avoids this issue entirely.

By generating color through quantum dot conversion rather than colored LEDs, SQD delivers cleaner color separation and higher color precision, even in complex or high-contrast scenes.

Using a single-chip pure white light source and SQD using more refined 5-nanometer filter particles down from the standard 60 nanometers to ensure each pixel renders color with extreme precision and no blooming or interference.

John Ternes is taking over design at Apple.