Casey Neistat

Great to be here, David.

Well, it's a much more compelling story in retrospect because it seems so smart and considered and calculated.

But the reality was I found myself in a situation where, because I was just about to launch my own venture-backed startup, that I had never been further from...

making movies because i was so kind of distracted so the idea was like let me create a let me upload every day and i'll make like a video every day about my startup and it would promote the startup and i had endless material and then it turns out like five dudes in a room writing code is really an interesting subject matter

And it eventually sort of consumed every aspect of my life in like this perpetual search for interestingness to make the videos.

But it wasn't much more considered than that.

No, in fact, it was the, no, it was the opposite because David, I treated my YouTube channel as this precious thing, I think misguidedly early in my career where like I'd never monetized any of my videos.

It was for me, I thought of it as like a forum where I just put like really great videos that I was proud of.

And I remember like posting, you know, daily vlogging back in the day was just like,

kids holding their camera up being like now i'm going to get coffee this coffee's good now i'm gonna get in my car i'm in my car now and it was this diary sort of thing but it was not it was not considered like real content creation or creative expression and i remember like day three or four of uploading my daily videos somebody was like i saw comments like casey's a great

Video creator, this is so beneath him.

What's he doing?

And I was like, shit, I'm so busted.

Because there was a little part of me that felt like that.

I felt like I was diminishing my work.

So all of the learnings of the power of daily, like I said, really came in retrospect.

My foresight in getting into it was much more...

skeptical, which is a generous way of framing it.

I would say it was much more like deeply insecure and uncomfortable with what it was.

But what I learned from it is something much, much more powerful, which is like, and I think this is the opportunity you have in going daily, which is when you have a daily conversation with an audience, podcast, video, radio show, whatever it might be,