Casey Neistat

A relationship develops that reduces the necessity for the subject matter to always be something overwhelming.

And what I mean by that specifically is like, go look at the 100 videos I made before I started daily videos.

They all had like really meaningful subject matter.

It was meaningful for me.

Or even if you look at the videos I've made in the last like, you know, seven years since I stopped doing daily, every one has a very specific narrative to it.

And like in the last couple weeks, I was just kind of like, you know, screw it.

And I started making like, using my daily video format, but I only do it a couple times a week.

But it really is like, I just finished a video today, it's about nothing.

Like I hang out with my friend, I like run into somebody in the street, and then it's me hanging out with my like UPS delivery driver.

That's the whole video.

Um, because what I found is like when you do it daily, people aren't just signing up for whatever it is that you're going to be sharing via the verge cast.

They're signing up because they like you.

They want to hear about you.

They want to keep up with you.

So there's this sort of equanimity that happens with the subject matter.

And then the who's presenting the subject matter.

It makes me think back to like early, early days when I first moved to New York and I used to listen to Howard Stern every day.

Like I listened because I liked his celebrity guests or whatever silly goof they were doing that day.

But like in the early hours, it'd just be him BSing with his co-hosts.

But I was signed up to listen to him.