Casey Neistat

And I've put like a medium amount of effort into it with a couple of people.

And it's never...

it has never been one fruitful or two like yielded something that i think is even worthy of putting out there and i think it speaks to the nature of the content like i i know how to sort of say something that works that makes sense for me in a six to eight or ten minute format i don't really know how to do it in a 20 or 30 second or 90 second format

Have you ever really tried?

No, because I don't like that kind of engagement as a consumer, as a consumer of content.

I think that this is language I made up, but it's like there's lean forward consumption and lean back consumption.

And I refer to lean forward consumption as sort of a passive consumption.

Like I have some time to fill, so I'm filling it with this, whatever it is.

Lean back is when there's a deliberate decision made to engage with this content.

So like obviously streaming content or popping in a DVD, if anyone does it anymore, like that's lean back.

But I also think like YouTube minus YouTube shorts is still that.

Like I'm a big like history guy.

And every day when I like get my lunch here in the office, I like play a YouTube video that might only be six minutes long.

But it's very much so lean back.

Like I'm choosing to watch this video and I click play and I watch it and I'm engaged with it.

And I know what I take from that.

When I'm done with that video, I'm left thinking about it, thinking about the subject matter or how it was made or whether it was interesting.

And it gives me value versus lean forward passive consumption.

Like, you know, you look at someone who spends three hours a day scrolling Instagram Reels or on TikTok, and you say, what was the best thing you saw today?

You will get nothing but a blank stare back.