Casey Neistat

And they were like, we're on our way right now.

And I was like...

That's a video.

Yep.

And like, so the process is what I love.

So by putting a constraint in, which is like, you know, I post once or twice a week now, but it's like, if I start in the morning, it has to be, I have to be done shooting by the end of the night.

And it's a really, really pleasing constraint.

But the short answer is I've tried very half-heartedly.

Okay.

But like I've sought out the person that's like unicorn or leprechaun, like a person you hear about a lot but you're not sure actually exists.

And how I framed it to several very smart, capable people was like, I cannot have my process be affected at all.

And what my process is, is a total disregard for engagement or like in the first 10 seconds, you have to hook them.

And then it has to be like, I refuse to consider any of that stuff.

I hate it.

I just want to make my video that I think is good.

And then that's it.

And then put it out there.

And what I want to do with you, Mr. Leprechaun, is give you that asset, that video, and you figure out the best thumbnail, the best title, the best, I mean, are tags still a thing?

I don't know.

You figure out how to chop that down or re-edit it so it works in a vertical form.