Casey Neistat

I'm speaking only based on a viewer and a fan of his.

I've never had this conversation with him.

But he doesn't give much of himself away.

But as someone who's been watching his content for a decade, what he's gotten really good at is how he frames whatever he's reviewing or whatever it is that he's talking about.

And Marquez is one of the few creators out there that I don't care what he's talking about.

I still want to hear what he has to say.

So he can be reviewing some phone I have no interest in or some camera that I'll never buy.

But because it's him, I'm like, oh, I love that guy.

Yeah, I'd love to spend 12 minutes with him where he's talking about this new microphone that I could care less about.

So I think he's giving a different version of himself away, which is it's his own focus and his own ability to sort of speak in a way that people want to receive without ever having to expand how much of himself he's giving away.

First of all, I'm surprised that people still come to me for advice.

It's because my advice is antiquated and I stand by it.

But

My general feeling now on YouTube is that, you know, first of all, I, I, I, I dislike, I admire it, but I dislike, it's not my thing.

How most of, at least from my anecdotal experience, how most people approach the platform, which is primarily data-driven, retention rates, engagement, length of video.

It's a game to be won.

All of these things are a game to be won now.

And to me, that is so antithetical to the creative aspect of it.

And whether it's me doing it daily or anything I've done in the media space, television, film, everything, it's always been creativity first.

And why I champion YouTube historically and why I continue to champion YouTube is because there's no barriers to entries.