Casey Neistat

The top of the funnel is so wide.

You can quite literally introduce any version of creativity to this platform and do your thing without any obstructions.

I spent a decade plus working in the formal media space, whereas you have executives and you have channel leads and you have all of these people, all these filters, the people that select what gets into a film festival, distributors, all these filters between you, your creativity, and your audience.

And what's so amazing about YouTube is for the first time in the history of media, it's reduced that to zero.

Like what you create and what you determine is what you want it to be is what exactly the audience will see.

And that's like a romantic vision that I fully subscribed to back in the day.

It's what I fully subscribed to today.

And most conversations that I have start from a place that I could give, like, I could give not two shits about, which is about, you know, how do I maximize engagement?

And like, should I be making shorter stuff so more people will watch it?

And

And it's just completely uninteresting to me.

And I say that with full respect for like the soul crushingness that is having a video that doesn't get views.

And like, I understand the motivation of wanting to succeed on this platform with the metrics that it provides you.

But that's where most conversations start.

And those conversations end really quickly.

I think you're understating that.

I think if I did exactly what I did today, exactly what I did a decade ago today, I wouldn't see 10% the response that I had a decade ago.

Well, I hope you're wrong.

I think the numbers validate your take on it, but I hope you're wrong because that's pretty crushing.

That means that we're heading towards a world that's nothing but algorithmically motivated slop.