Casey Newton

And an effect of that was Google just became increasingly powerful because basically it's not just the publishing industry. It's like every industry is beating down a path to Google's front door saying, hey, how do I get to be the top link on the thing? And that becomes like one of the sort of main drivers of Google eventually taking over the web.

And an effect of that was Google just became increasingly powerful because basically it's not just the publishing industry. It's like every industry is beating down a path to Google's front door saying, hey, how do I get to be the top link on the thing? And that becomes like one of the sort of main drivers of Google eventually taking over the web.

Yeah, I mean, Google did do things to put itself at the center of the news conversation. The first thing it did was it had a product called Google News, where it just started to aggregate headlines. And you can visit Google News and get a rundown of what was happening around the world.

Yeah, I mean, Google did do things to put itself at the center of the news conversation. The first thing it did was it had a product called Google News, where it just started to aggregate headlines. And you can visit Google News and get a rundown of what was happening around the world.

Yeah, I mean, Google did do things to put itself at the center of the news conversation. The first thing it did was it had a product called Google News, where it just started to aggregate headlines. And you can visit Google News and get a rundown of what was happening around the world.

Another thing that it started to do, and this happened much later in the mobile era, but eventually by the time you Google something on your phone, even before you search for anything, Google would know your previous searches and they would show you news stories that you might be interested in. And all of a sudden, that was starting to send a flood of traffic people's way.

Another thing that it started to do, and this happened much later in the mobile era, but eventually by the time you Google something on your phone, even before you search for anything, Google would know your previous searches and they would show you news stories that you might be interested in. And all of a sudden, that was starting to send a flood of traffic people's way.

Another thing that it started to do, and this happened much later in the mobile era, but eventually by the time you Google something on your phone, even before you search for anything, Google would know your previous searches and they would show you news stories that you might be interested in. And all of a sudden, that was starting to send a flood of traffic people's way.

A third thing that happened was that publishers just started to pay attention to what people were searching for. There are various tools that let people understand, oh, wow, a lot of people are searching for the Game of Thrones trailer. It's going to take us four seconds to embed the Game of Thrones trailer in our website.

A third thing that happened was that publishers just started to pay attention to what people were searching for. There are various tools that let people understand, oh, wow, a lot of people are searching for the Game of Thrones trailer. It's going to take us four seconds to embed the Game of Thrones trailer in our website.

A third thing that happened was that publishers just started to pay attention to what people were searching for. There are various tools that let people understand, oh, wow, a lot of people are searching for the Game of Thrones trailer. It's going to take us four seconds to embed the Game of Thrones trailer in our website.

Let's just go ahead and do that so that when anybody searches Game of Thrones trailer, maybe we'll rise to the top and we'll be able to gain that ad revenue. And here's where I do think the publishers just made a mistake because there was a lot of easy traffic that was available. The...

Let's just go ahead and do that so that when anybody searches Game of Thrones trailer, maybe we'll rise to the top and we'll be able to gain that ad revenue. And here's where I do think the publishers just made a mistake because there was a lot of easy traffic that was available. The...

Let's just go ahead and do that so that when anybody searches Game of Thrones trailer, maybe we'll rise to the top and we'll be able to gain that ad revenue. And here's where I do think the publishers just made a mistake because there was a lot of easy traffic that was available. The...

output wasn't actually that high in journalistic quality, but the revenue that was coming in from all those visits was like pretty good. And so this dynamic was just created where these big digital publishers just saw this ocean of traffic available to them.

output wasn't actually that high in journalistic quality, but the revenue that was coming in from all those visits was like pretty good. And so this dynamic was just created where these big digital publishers just saw this ocean of traffic available to them.

output wasn't actually that high in journalistic quality, but the revenue that was coming in from all those visits was like pretty good. And so this dynamic was just created where these big digital publishers just saw this ocean of traffic available to them.

And all they had to do is figure out what are people searching for and what's the like cheapest webpage that we can quickly get up to take advantage of the traffic.

And all they had to do is figure out what are people searching for and what's the like cheapest webpage that we can quickly get up to take advantage of the traffic.

And all they had to do is figure out what are people searching for and what's the like cheapest webpage that we can quickly get up to take advantage of the traffic.