Casey Newton

Yeah, one of the most popular queries on Google, as you might imagine, is what time is the Super Bowl? Because that is a day, I'm told, when people who do not ordinarily watch football games will watch a football game. And they don't know what time it is, PJ. Without looking, do you know what time football games are on?

Yeah, one of the most popular queries on Google, as you might imagine, is what time is the Super Bowl? Because that is a day, I'm told, when people who do not ordinarily watch football games will watch a football game. And they don't know what time it is, PJ. Without looking, do you know what time football games are on?

Yeah, one of the most popular queries on Google, as you might imagine, is what time is the Super Bowl? Because that is a day, I'm told, when people who do not ordinarily watch football games will watch a football game. And they don't know what time it is, PJ. Without looking, do you know what time football games are on?

Is it 5 p.m.? When's the kickoff show?

Is it 5 p.m.? When's the kickoff show?

Is it 5 p.m.? When's the kickoff show?

So the Huffington Post realizes that it can write an article that answers the question, what time is the Super Bowl? And it will be a traffic bonanza akin to the Super Bowl itself. The what time is the Super Bowl post is the Super Bowl of SEO traffic for the Huffington Post.

So the Huffington Post realizes that it can write an article that answers the question, what time is the Super Bowl? And it will be a traffic bonanza akin to the Super Bowl itself. The what time is the Super Bowl post is the Super Bowl of SEO traffic for the Huffington Post.

So the Huffington Post realizes that it can write an article that answers the question, what time is the Super Bowl? And it will be a traffic bonanza akin to the Super Bowl itself. The what time is the Super Bowl post is the Super Bowl of SEO traffic for the Huffington Post.

And you can probably guess what the ultimate conclusion of the story, which is that Google says, we also know what time the Super Bowl is. We're just going to start showing it on top of search results.

And you can probably guess what the ultimate conclusion of the story, which is that Google says, we also know what time the Super Bowl is. We're just going to start showing it on top of search results.

And you can probably guess what the ultimate conclusion of the story, which is that Google says, we also know what time the Super Bowl is. We're just going to start showing it on top of search results.

And it is that shift, Google sort of realizing if what people are looking for from us are just answers, we don't have to leave it to the Huffington Post and all these other hangers on to answer people's questions. We can just start doing it for them.

And it is that shift, Google sort of realizing if what people are looking for from us are just answers, we don't have to leave it to the Huffington Post and all these other hangers on to answer people's questions. We can just start doing it for them.

And it is that shift, Google sort of realizing if what people are looking for from us are just answers, we don't have to leave it to the Huffington Post and all these other hangers on to answer people's questions. We can just start doing it for them.

And if you are the frog in the pot of water that the entire media industry has been for the past 25 years, this is when the temperature went up by five degrees.

And if you are the frog in the pot of water that the entire media industry has been for the past 25 years, this is when the temperature went up by five degrees.

And if you are the frog in the pot of water that the entire media industry has been for the past 25 years, this is when the temperature went up by five degrees.

Yes, but only in the sense that I thought, well, here is a place where Google's power is increasing. I've been writing about Google for more than 10 years, and I would say the whole time they've been trying to figure out how can we answer more people's questions on what they call the SERP or the Search Engine Results Page. It's an acronym.

Yes, but only in the sense that I thought, well, here is a place where Google's power is increasing. I've been writing about Google for more than 10 years, and I would say the whole time they've been trying to figure out how can we answer more people's questions on what they call the SERP or the Search Engine Results Page. It's an acronym.