Casey Newton

Mostly via microphones. Because that's just the relationship you've set up for us.

Mostly via microphones. Because that's just the relationship you've set up for us.

Yeah, and I'm a little nervous that I am over-rotated here, right? And yet, if you look at the trajectory of the journalism industry since I got into it in 2002, it pretty much just is a line falling off a cliff.

Yeah, and I'm a little nervous that I am over-rotated here, right? And yet, if you look at the trajectory of the journalism industry since I got into it in 2002, it pretty much just is a line falling off a cliff.

Yeah, and I'm a little nervous that I am over-rotated here, right? And yet, if you look at the trajectory of the journalism industry since I got into it in 2002, it pretty much just is a line falling off a cliff.

Not always causation. And I'm not saying it's all the internet's fault. I'm not even saying this was Google's job to fix this necessarily. It just did become the economic engine that powered the web. And so the moment when it says, This honestly just is not that important to us anymore.

Not always causation. And I'm not saying it's all the internet's fault. I'm not even saying this was Google's job to fix this necessarily. It just did become the economic engine that powered the web. And so the moment when it says, This honestly just is not that important to us anymore.

Not always causation. And I'm not saying it's all the internet's fault. I'm not even saying this was Google's job to fix this necessarily. It just did become the economic engine that powered the web. And so the moment when it says, This honestly just is not that important to us anymore.

Regardless of what you think of whether that is good or bad or what Google should have to do, it just is a big deal for publishers. There's been some reporting on this in the Wall Street Journal. And analysts believe that publishers might lose between 20% and 40% of their traffic over the next year as this stuff rolls out, right? Because we should say, what happened this week was Google...

Regardless of what you think of whether that is good or bad or what Google should have to do, it just is a big deal for publishers. There's been some reporting on this in the Wall Street Journal. And analysts believe that publishers might lose between 20% and 40% of their traffic over the next year as this stuff rolls out, right? Because we should say, what happened this week was Google...

Regardless of what you think of whether that is good or bad or what Google should have to do, it just is a big deal for publishers. There's been some reporting on this in the Wall Street Journal. And analysts believe that publishers might lose between 20% and 40% of their traffic over the next year as this stuff rolls out, right? Because we should say, what happened this week was Google...

took this AI overview experience that they've been testing. They've now rolled it out across the United States. By the end of the year, they say a billion people around the world are going to have it. So it's gone from this very small test to now a billion people are going to have it by December. And

took this AI overview experience that they've been testing. They've now rolled it out across the United States. By the end of the year, they say a billion people around the world are going to have it. So it's gone from this very small test to now a billion people are going to have it by December. And

took this AI overview experience that they've been testing. They've now rolled it out across the United States. By the end of the year, they say a billion people around the world are going to have it. So it's gone from this very small test to now a billion people are going to have it by December. And

Once that happens, if people are really losing 20 to 40% of their traffic, we're just going to see so many more publications go out of business. Last year, a bunch of publications went out of business. BuzzFeed News, Vice as we know it, The New Gawker, Protocol, sites that just kind of disappeared.

Once that happens, if people are really losing 20 to 40% of their traffic, we're just going to see so many more publications go out of business. Last year, a bunch of publications went out of business. BuzzFeed News, Vice as we know it, The New Gawker, Protocol, sites that just kind of disappeared.

Once that happens, if people are really losing 20 to 40% of their traffic, we're just going to see so many more publications go out of business. Last year, a bunch of publications went out of business. BuzzFeed News, Vice as we know it, The New Gawker, Protocol, sites that just kind of disappeared.

And when I think about the few and the proud big publishers that remain, if you walked into any of their C-suites and were like, what's your plan to have 40% less traffic by December? I don't think anybody has a really good plan for that.

And when I think about the few and the proud big publishers that remain, if you walked into any of their C-suites and were like, what's your plan to have 40% less traffic by December? I don't think anybody has a really good plan for that.

And when I think about the few and the proud big publishers that remain, if you walked into any of their C-suites and were like, what's your plan to have 40% less traffic by December? I don't think anybody has a really good plan for that.