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Casey Zeman

๐Ÿ‘ค Speaker
194 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

It was $160 million, which is the size of many IPOs.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Sure.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Well, we've been in the space for a little bit.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

You know, at first we started off as what's known as an automated webinar platform where we were just a sort of a webinar marketing tool that would stream video in real time with the experience of webinars.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

But then we knew we wanted to grow into something more.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

So we added the ability to do live streaming, Zoom quality style live stream video.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

It

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

is a difficult space in the sense that, you know, there's a lot of webinar platforms out there.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

What we're trying to do right now is just carve our sort of, you know, sort of draw our line in the sand, carve what we are and get real clear on that, because we are a webinar marketing tool.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

We do live, we do automated.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

But I think there is, you know, we're hitting a

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

We're hitting some friction because there's so many platforms out there that we're doing some really cool stuff coming in the new year as we as we grow into a kind of a different beast, if you will, you know, than just a webinar platform.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

It's a, it's pure SaaS company.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

We do have, we have coaching as well, um, as, and then we do service, but most of it is, it's, it's basically all SaaS.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Average customer per month is we get the middle package.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

We're at about a hundred bucks a month.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Oh, well, okay.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

I mean, it's a, it's a, it's a nasty, you know, like story, but like not nasty, but it's like 2000, I think 2013, we built out a webinar plugin that was for WordPress and it was only automated webinars.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

So that's basically how we started off.

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