Casey Zeman

We started off

selling it as a one-off product, not SaaS-based at that time.

And that's how it lived probably for the first two years, two and a half years, until we always had the knowledge we wanted to get into the SaaS element of it.

We wanted to just evolve the product.

So it went from being a plugin in WordPress, going into becoming a completely hosted live stream platform,

All the pages, all the emails, everything is within our system now.

So so that was it.

But we had to kind of move through that model and and get to that point.

But it was you know, so we we had a we after when we were just a plug in, we we would have a launch model.

That's how we did it.

Launch model almost like two launches a year.

And that's how we were doing it.

And we did great.

But we knew we wanted to get into SaaS.

So we actually I made the decision to stop going for affiliate support.

I don't know.

That was the goal is like, you know, I just want to see what we can do to build this up on our own, pull back on the affiliate support.

So

After two years and, you know, having seven figure years, we pulled it down, turned it SaaS to be able to reshift.

And then so we had a dip, but then we rose beyond what we were doing, you know, when we had first started out.