Cass

I sort of deep dived into the comments on Facebook about the brand and I've seen an array of things.

So most people are very positive about it.

People saying they've gone back three days in a row to buy more things because they've just loved what they've got, which I think is such an amazing testimony to other people who've been so excited to buy the brand and then saw the prices and said they wanted to vomit.

So I think that it's a bit of both.

But I'm really excited to see, A, a new brand led by a makeup artist, not a celebrity.

That's exciting.

I mean, she is kind of has a bit of celebrity buzz about her.

What an absolute breath of fresh air.

What a delight.

I know.

I read this and I was like, I'm so glad because the brands that I know that do inclusive products are also performing at a level that is absolutely insane.

And it's nice to see that you can absolutely have both.

Yeah, that's right.

And I mean, some of the brands listed on here are Rare Beauty at number one.

We have House Labs by Lady Gaga, followed by MAC.

There's Danessa Myricks, Lancome, Dove, Gillette, Patent Beauty, Sephora and Fenty Beauty.

That's the top 10.

And a different price point as well, which is amazing.

So they found that after assessing more than 200 brands, 32 were measured as certified inclusive.

That also included Elf Beauty, Charlotte Tilbury, NYX and Sol de Janeiro, by the way.