Cassie Petrey

So there's still a lot of problems to be solved in the music business in general. I think attaching yourself to a problem that you feel like you have insight on that people may not have thought of as a really good way to get into a business that's competitive like the music business.

So there's still a lot of problems to be solved in the music business in general. I think attaching yourself to a problem that you feel like you have insight on that people may not have thought of as a really good way to get into a business that's competitive like the music business.

And the problem I saw is there's this platform called MySpace and I see a bunch of local college bands using it, but I'm not seeing big artists use it. And I'm not really sure why, but I know that fans would like engaging with popular artists in this way. And so I just kind of went for it because I didn't see anybody doing it.

And the problem I saw is there's this platform called MySpace and I see a bunch of local college bands using it, but I'm not seeing big artists use it. And I'm not really sure why, but I know that fans would like engaging with popular artists in this way. And so I just kind of went for it because I didn't see anybody doing it.

And I thought about me and I'm like, this would have been so cool if like the Backstreet Boys could like send updates on MySpace bulletins and, you know, share new songs on a player and DM people back and post content in real time. I was like, this is so cool. I would have loved this. And I want to help other artists do that.

And I thought about me and I'm like, this would have been so cool if like the Backstreet Boys could like send updates on MySpace bulletins and, you know, share new songs on a player and DM people back and post content in real time. I was like, this is so cool. I would have loved this. And I want to help other artists do that.

And I'm going to take the burden off of artists having to think about that. And I'm going to be making some of their fans happy and feel more seen and communicated with in the same time. But I really attached myself to this problem or thing that wasn't being done yet. And I think that's always a good way into a business.

And I'm going to take the burden off of artists having to think about that. And I'm going to be making some of their fans happy and feel more seen and communicated with in the same time. But I really attached myself to this problem or thing that wasn't being done yet. And I think that's always a good way into a business.

It's easier to win in business if you pick a lane that isn't as crowded but might have problems that affect a lot of people on a frequent basis.

It's easier to win in business if you pick a lane that isn't as crowded but might have problems that affect a lot of people on a frequent basis.

One of the biggest things I had to learn the hard way is that it's a very different payment schedule in terms of how you get paid as a business versus how you get paid as an employee. So there's a lot of laws protecting employees in terms of you having to be paid on time in the way they were promised. In business, it's a little more dicey.

One of the biggest things I had to learn the hard way is that it's a very different payment schedule in terms of how you get paid as a business versus how you get paid as an employee. So there's a lot of laws protecting employees in terms of you having to be paid on time in the way they were promised. In business, it's a little more dicey.

I would say most companies aren't going to pay you for at least 30 days per And sometimes they tell you they're going to pay you in 30 days, but they actually don't pay you for six months. And sometimes in worst case scenario, people don't pay you ever. You get ripped off. So, you know, I've obviously evolved like my policies over the years to protect myself from different situations like this.

I would say most companies aren't going to pay you for at least 30 days per And sometimes they tell you they're going to pay you in 30 days, but they actually don't pay you for six months. And sometimes in worst case scenario, people don't pay you ever. You get ripped off. So, you know, I've obviously evolved like my policies over the years to protect myself from different situations like this.

But when you pick up a project, you're having you're kind of having to invest a little bit like you have to invest in staff. and resources before you get paid, especially at the bigger companies like a Warner or Sony or a Universal or Disney. They're going to pay at least the minimum, they'll pay you 30 days. A lot of times it's 90, 120.

But when you pick up a project, you're having you're kind of having to invest a little bit like you have to invest in staff. and resources before you get paid, especially at the bigger companies like a Warner or Sony or a Universal or Disney. They're going to pay at least the minimum, they'll pay you 30 days. A lot of times it's 90, 120.

Sometimes it gets lost in the shuffle and you don't get it for like six months or a year. So you just have to plan your cash flow schedule accordingly and know how much cash you have to have on hand to run your business and have a really good system in place for keeping track of what's owed to you and when to cut off projects when they haven't paid.

Sometimes it gets lost in the shuffle and you don't get it for like six months or a year. So you just have to plan your cash flow schedule accordingly and know how much cash you have to have on hand to run your business and have a really good system in place for keeping track of what's owed to you and when to cut off projects when they haven't paid.

So I'd say that's one thing that I just wish I understood better because I didn't start a company with like that knowledge or funding. And at the beginning, the first year, it's really hard to like, you know, be like, oh, I thought I would have gotten paid by now and I can't pay my rent. And this is scary. So I have that under control now, but people don't pay their bills on time.

So I'd say that's one thing that I just wish I understood better because I didn't start a company with like that knowledge or funding. And at the beginning, the first year, it's really hard to like, you know, be like, oh, I thought I would have gotten paid by now and I can't pay my rent. And this is scary. So I have that under control now, but people don't pay their bills on time.