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Cassie Petrey

👤 Person
174 total appearances

Appearances Over Time

Podcast Appearances

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

I got really lucky with my business partner situation because I've seen a lot of people go into business together and it was not the right partner for them. And the reason why I think we work is purely just luck. We didn't ask each other the right hard questions at the beginning of this. I wouldn't have known the right hard questions to ask when I was 20 years old when we did this.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

I got really lucky with my business partner situation because I've seen a lot of people go into business together and it was not the right partner for them. And the reason why I think we work is purely just luck. We didn't ask each other the right hard questions at the beginning of this. I wouldn't have known the right hard questions to ask when I was 20 years old when we did this.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

We got lucky in terms of being really aligned on the big stuff, what's important to us. And just, I think having a good moral compass and being generally good people has worked out, but I've seen a lot of people not be in the same situation as me. So I got lucky on that one.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

We got lucky in terms of being really aligned on the big stuff, what's important to us. And just, I think having a good moral compass and being generally good people has worked out, but I've seen a lot of people not be in the same situation as me. So I got lucky on that one.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

But it's nice to have somebody like her to be able to talk to about these issues as well, because other perspectives are important in these tricky personnel situations sometimes.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

But it's nice to have somebody like her to be able to talk to about these issues as well, because other perspectives are important in these tricky personnel situations sometimes.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

When you unplug, what do you do? When I unplug, it depends on how much time I have. I think that if I'm trying to wind down to like go to sleep, I love television. Apparently, I love first responder television. I didn't realize that was a genre until one of the streaming platforms gave me a category that was like first responder TV. And I'm like, oh, I guess that's my thing.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

When you unplug, what do you do? When I unplug, it depends on how much time I have. I think that if I'm trying to wind down to like go to sleep, I love television. Apparently, I love first responder television. I didn't realize that was a genre until one of the streaming platforms gave me a category that was like first responder TV. And I'm like, oh, I guess that's my thing.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

Television is kind of like, I guess, sort of an easy lift to take me out of my head if I've had a rough day. My favorite thing to do to relax is to watch Sabrina the Teenage Witch on Hulu. I like even if it's just like 10 minutes, I like to like turn it on. It's strangely like such a peaceful sitcom for me.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

Television is kind of like, I guess, sort of an easy lift to take me out of my head if I've had a rough day. My favorite thing to do to relax is to watch Sabrina the Teenage Witch on Hulu. I like even if it's just like 10 minutes, I like to like turn it on. It's strangely like such a peaceful sitcom for me.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

But I like to watch that even if it's like in a small dose or like five to 10 minutes before I go to bed while I'm eating something like that. I really like it. I love going for a walk. I walk a lot. I walk a lot when I'm on conference calls, actually, but I like to walk and maybe call a family member. Sometimes that's helpful to kind of take me out of my head and relax a little bit and

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

But I like to watch that even if it's like in a small dose or like five to 10 minutes before I go to bed while I'm eating something like that. I really like it. I love going for a walk. I walk a lot. I walk a lot when I'm on conference calls, actually, but I like to walk and maybe call a family member. Sometimes that's helpful to kind of take me out of my head and relax a little bit and

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

you know, brings me brings me joy. And if I have more time, I like anything to do with the water. I love swimming. There's a nice swimming pool complex that I can walk to for my house. That's awesome. That's one of the reasons actually, like why we moved to this area. We also moved to this area because we live in Santa Monica, we wanted to be closer to the ocean. So I like being around the ocean.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

you know, brings me brings me joy. And if I have more time, I like anything to do with the water. I love swimming. There's a nice swimming pool complex that I can walk to for my house. That's awesome. That's one of the reasons actually, like why we moved to this area. We also moved to this area because we live in Santa Monica, we wanted to be closer to the ocean. So I like being around the ocean.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

And if I have the most time, I like to travel somewhere and go somewhere where I can swim and do snorkeling and other nice things in the water. But I really enjoy swimming, snorkeling, and finding sea turtles in Hawaii. That is my ultimate way to relax. Oh, that's awesome.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

And if I have the most time, I like to travel somewhere and go somewhere where I can swim and do snorkeling and other nice things in the water. But I really enjoy swimming, snorkeling, and finding sea turtles in Hawaii. That is my ultimate way to relax. Oh, that's awesome.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

I think I have a couple lanes for next. There's still a lot of problems to be solved in digital marketing and there's more work than ever for artists to do. So I think that my business will still be evolving on that front and continuing to figure out how to make artists' lives a little bit easier on the digital marketing front in this like ongoing need to create a ton of content.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

I think I have a couple lanes for next. There's still a lot of problems to be solved in digital marketing and there's more work than ever for artists to do. So I think that my business will still be evolving on that front and continuing to figure out how to make artists' lives a little bit easier on the digital marketing front in this like ongoing need to create a ton of content.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

So I think that's going to be one important thing. Second lane, artist management. I really want to find one or two more artists to really get behind and be a part of their team. So I'm kind of looking for those projects right now. But I would like a couple more of those over the next few years. I think lane number three is I really want to figure out how to evolve how

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

So I think that's going to be one important thing. Second lane, artist management. I really want to find one or two more artists to really get behind and be a part of their team. So I'm kind of looking for those projects right now. But I would like a couple more of those over the next few years. I think lane number three is I really want to figure out how to evolve how