Cassie Petrey

digital marketing people in the music business are compensated. So right now we operate very much on a retainer basis. So you get a monthly fee for the work that you do. But the amount of work that we're doing is just becoming so astronomical that I recently struck a deal with a record label on a project where we're taking a percentage of master versus getting paid per month.

digital marketing people in the music business are compensated. So right now we operate very much on a retainer basis. So you get a monthly fee for the work that you do. But the amount of work that we're doing is just becoming so astronomical that I recently struck a deal with a record label on a project where we're taking a percentage of master versus getting paid per month.

And I think that's going to work great for the artists because they're not going to have that upfront cost going against their advance in their record deal. The record label doesn't have to front that cost upfront. But if this project does work, I win and I feel good about the work I did in the beginning of their career and getting them going on the digital front. I'm really hoping to see

And I think that's going to work great for the artists because they're not going to have that upfront cost going against their advance in their record deal. The record label doesn't have to front that cost upfront. But if this project does work, I win and I feel good about the work I did in the beginning of their career and getting them going on the digital front. I'm really hoping to see

more projects that are formatted on a percentage basis. And that's a legacy that I want for me, but I want to be a part of other digital people being able to do that too. So that's why I'm openly talking about these deal structures because I want other digital marketing people to maybe think about a percentage might be a better option for them.

more projects that are formatted on a percentage basis. And that's a legacy that I want for me, but I want to be a part of other digital people being able to do that too. So that's why I'm openly talking about these deal structures because I want other digital marketing people to maybe think about a percentage might be a better option for them.

Like in the music business accountants slash business managers is what they're called. And lawyers and artist managers are compensated on percentage. And I think digital is oftentimes just as important as any of those roles. And I want digital to be compensated and rewarded in the long run in a respectable way if they're an important part of an artist's career.

Like in the music business accountants slash business managers is what they're called. And lawyers and artist managers are compensated on percentage. And I think digital is oftentimes just as important as any of those roles. And I want digital to be compensated and rewarded in the long run in a respectable way if they're an important part of an artist's career.

and then item four i want to make a book about evergreen principles of social media it's something i'm working on right now but i because i've done this for so long i've seen there's a lot of things that change but there's a lot of things that stay the same so i'm working on that right now i want to put that out in the next couple of years and then five i do have a goal of doing some sort of television production at some point

and then item four i want to make a book about evergreen principles of social media it's something i'm working on right now but i because i've done this for so long i've seen there's a lot of things that change but there's a lot of things that stay the same so i'm working on that right now i want to put that out in the next couple of years and then five i do have a goal of doing some sort of television production at some point

Whether it's a reality show or a drama, I have a couple of things in the mix, but I want to bring one of those ideas to life at some point. But those are like my main focuses at the moment.

Whether it's a reality show or a drama, I have a couple of things in the mix, but I want to bring one of those ideas to life at some point. But those are like my main focuses at the moment.

Oh, thank you.

Oh, thank you.