Cassie

The ad's messaging carried a patronizing tone, reinforcing the gender stereotypes of the time, which presented women in subordinate roles. When Cher's ad was released, she was infuriated by the tagline, which read something to the effect of, quote, This ad marked a pivotal turning point in Cher's life.

The experience ignited her life's purpose to challenge and dismantle society's narrow and limiting views of women. And just imagine agreeing to be in an ad campaign and being paid for it and not realizing that the ad campaign was going to paint you as stupid. I know.

The experience ignited her life's purpose to challenge and dismantle society's narrow and limiting views of women. And just imagine agreeing to be in an ad campaign and being paid for it and not realizing that the ad campaign was going to paint you as stupid. I know.

The experience ignited her life's purpose to challenge and dismantle society's narrow and limiting views of women. And just imagine agreeing to be in an ad campaign and being paid for it and not realizing that the ad campaign was going to paint you as stupid. I know.

Yeah, it was really jarring to see, especially in our time, you know, that has not aged well. And if that was put on television today, there would definitely not be a good response to it. And there wasn't a good response then either.

Yeah, it was really jarring to see, especially in our time, you know, that has not aged well. And if that was put on television today, there would definitely not be a good response to it. And there wasn't a good response then either.

Yeah, it was really jarring to see, especially in our time, you know, that has not aged well. And if that was put on television today, there would definitely not be a good response to it. And there wasn't a good response then either.

Yeah.

Yeah.

Yeah.

They took her look seriously. Oh, yeah. That was okay. But as far as her intelligence goes, and a woman in this time getting a PhD was a really big deal because it wasn't as common as it is. Now it's normal. Now you see a woman with a PhD and you say, hell yeah. Back then, when a woman had a PhD, it was more thought of, okay, this is great to have for your role as a housewife.

They took her look seriously. Oh, yeah. That was okay. But as far as her intelligence goes, and a woman in this time getting a PhD was a really big deal because it wasn't as common as it is. Now it's normal. Now you see a woman with a PhD and you say, hell yeah. Back then, when a woman had a PhD, it was more thought of, okay, this is great to have for your role as a housewife.

They took her look seriously. Oh, yeah. That was okay. But as far as her intelligence goes, and a woman in this time getting a PhD was a really big deal because it wasn't as common as it is. Now it's normal. Now you see a woman with a PhD and you say, hell yeah. Back then, when a woman had a PhD, it was more thought of, okay, this is great to have for your role as a housewife.

Founded in 1966, NOW is the largest feminist activist organization in the United States, co-founded by Betty Friedan and Polly Murray, a civil rights activist. During the second wave of feminism, consciousness-raising groups emerged as a driving force for change.

Founded in 1966, NOW is the largest feminist activist organization in the United States, co-founded by Betty Friedan and Polly Murray, a civil rights activist. During the second wave of feminism, consciousness-raising groups emerged as a driving force for change.

Founded in 1966, NOW is the largest feminist activist organization in the United States, co-founded by Betty Friedan and Polly Murray, a civil rights activist. During the second wave of feminism, consciousness-raising groups emerged as a driving force for change.

These were small, grassroots discussion circles that provided women with a space to share their personal experiences on topics like sexism, reproductive rights, and domestic roles. At one of Cher's early meetings at NOW, a discussion about the female orgasm ignited an eye-opening conversation.

These were small, grassroots discussion circles that provided women with a space to share their personal experiences on topics like sexism, reproductive rights, and domestic roles. At one of Cher's early meetings at NOW, a discussion about the female orgasm ignited an eye-opening conversation.

These were small, grassroots discussion circles that provided women with a space to share their personal experiences on topics like sexism, reproductive rights, and domestic roles. At one of Cher's early meetings at NOW, a discussion about the female orgasm ignited an eye-opening conversation.

Women in consciousness raising groups had openly shared that they were dissatisfied with heterosexual sex, with many admitting they had never experienced an orgasm through intercourse. Shocked by the lack of research on female pleasure, Cher began independently exploring sexology, determined to bridge the knowledge gap.